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Wedding Dress

WEDDING DRESS

About the wedding dress business

We operate dress shops under three brands: NOVARESE, ecruspose and PRIMACARA. We purchase dresses from all over the world, including Paris, Milan, London and New York, and we also create original dresses. We also rent and sell wedding dresses, colored dresses, tuxedos and traditional Japanese attire. Another feature of our business is our wide lineup that incorporates trends and our particular attention to design and quality.

DRESS BRAND

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NOVARESE

Feel confident and beautiful with a style that is uniquely yours

We select only the finest dresses from around the world, including Italian dresses leveraging tradition, technique and the highest quality materials, and New York dresses that are gorgeous, original and outstanding in terms of design. Bring out your unique beauty with the ultimate item that shows off the beauty of Japanese women to the fullest with a mature sophistication and cuteness that is loved by all.

NOVARESE

ELEMENTS

Collaboration items

We create dresses and costume jewelry in collaboration with world-famous brands. We introduce special items that cannot be found at other dress shops.

The number of rentals is limited to a small number

In Japan, it is common for wedding dresses to be made to be rented several dozen times, but at NOVARESE, many items have strict limits of three to five rentals. We carry out thorough quality control to ensure your day is special.

Traditional Japanese attire woven leveraging 100 years of history

We commissioned Chiso, a long-established Kyoto Yuzen shop with 450 years of history (founded in 1555), and Tatsumura Art Textile, which was founded in 1891, to create original Japanese wedding attire. You can wear these items, which are said to be of the highest quality in the Japanese clothing industry, at your wedding.

DRESS BRAND

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ecruspose

Let the bride shine as she is

Based on the concept of making your dreams come true, we are a dress brand that proposes a glamorous look that’s perfect for your special day. Unbound by any single style, you are free to be yourself and embrace the look you have always dreamed of. You can find the look that will make your true self shine from a variety of designs and styles.

ecruspose

ELEMENTS

Abundant variety of designs

We create more than 20 new items every year to help our customers achieve their dream wedding look. We have also introduced a wide variety of two-way dresses so you can enjoy the trendy look and styling that suits you.

Commitment to comfort and quality

We pay close attention to every detail so that the bride looks beautiful wearing the dress. We value the comfort of the dress, ensuring you can be comfortable in an unfamiliar dress all day, and our quality control is thorough. We limit the number of times they can be used.

Comprehensive coordination

A dress coordinator who is thoroughly familiar with our venues will carefully consider the venue, season and personality of the couple, and will propose an ideal solution that is comprehensively coordinated so that you are able to feel at ease, even when you are choosing a dress for the first time.

DRESS BRAND

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PRIMACARA

A dream dress for an invaluable day

Based on the guiding principles of unpretentious beauty, femininity, and subtle playfulness, we offer a selection of original dresses that can be found nowhere else. Our stylists will provide a carefully crafted dress enabling you to have peace of mind, hoping that the love that you and your beloved share will overlap like the petals of a flower, and the flowers will bloom on your wedding day.

PRIMACARA

ELEMENTS

Peace of mind and thoughtful solutions for a truly enjoyable experience

A dedicated stylist who cares about the couple’s feelings will propose a comprehensively coordinated package including everything from dresses to tuxedos and matching accessories. We will alleviate your anxiety and nervousness about this new experience, and we will use our wealth of knowledge and cheerful care for your loved ones to provide you with peace of mind. Together, we will propose an outfit that is perfect for you as you think about your wedding day.

Exclusive original wedding dresses

These original dresses that have been made every year since 2012 are pieces that emphasize trends and glamor. Silhouettes and details that reflect the current era will enhance the bride’s charm. Ensure that your special day is exciting. These dresses will enable you to live your dream of being the most beautiful version of yourself.

The wedding day of your dreams

Our services enable you to experience a day that will make your heart flutter when you look back on it. A carefully calculated feminine silhouette and gorgeous decorations enhance the bride’s presence and bring out her confident radiance, so that the beauty of the moment will live on vividly in both photographs and people’s memories.