Market Trends

The number of couples getting married has been on a slight downward trend since before the COVID-19 pandemic, against the backdrop of the declining birthrate and trend toward late marriage. Despite being further affected by the pandemic, it still maintains at a level of around 500,000 couples per year.

Weddings are an important once-in-a-lifetime event, and the number of couples wishing to incorporate their own particular preferences is increasing. Due to the rise in the average age of first marriage, cost per wedding guest is increasing tendency, as more couples place importance not only on the meaning of their wedding and reception, but also on the hospitality they provide to their invited guests.

More than 60% of couples who hold banquets and reception parties choose one of our guest houses or specialized venues. This percentage is increasing, and the trend has remained unchanged, even during the pandemic.